no half statements which might have given rise to doubts.
The proof of their brilliant understanding of the primitiveness of sentiment in the mass of the people lay in the publication of horrors, which suited this condition and both cleverly and ruthlessly prepared the ground for moral solidity at the front even when great defeats came along, and further, in nailing down the German enemy as being the sole cause of the War —a lie, the unqualified impudence of which, and the way it was put before the nation, took account of the sentimental and extremist nature of the public, and so gained credence.
Alteration of methods should not alter the essence of what propaganda is meant to effect, but its purport must be the same at the end as at the start. The slogan may have various lights thrown upon it, but any treatment applied to it should always finish with the slogan. Propaganda can work solidly and con¬ sistently in no other way.