The VĂ–LKISCHE BEOBACHTER was a so-called 'popular' organ, as its name indicated. It had all the good qualities, but still more the errors and weaknesses, inherent in all popular institutions. Though its contents were excellent, its management as a business concern was simply impossible. Here also the underlying idea was that popular newspapers ought to be subsidized by popular contributions, without recognizing that it had to make its way in competition with the others and that it was dishonest to expect the subscriptions of good patriots to make up for the mistaken management of the undertaking.
I took care to alter those conditions promptly, for I recognized the danger lurking in them. Luck was on my side here, inasmuch as it brought me the man who since that time has rendered innumerable services to the movement, not only as business manager of the newspaper but also as business manager of the party. In 1914, in the War, I made the acquaintance of Max Amann, who was then my superior and is to-day general business Director of the Party. During four years in the War I had occasion to observe almost continually the unusual ability, the diligence and the rigorous conscientiousness of my future collaborator.
After long hesitation he agreed to my request, but only on condition that he must not be at the mercy of incompetent committees. He must be responsible to one master, and only one.
It is to the inestimable credit of this first business manager of the party, whose commercial knowledge is extensive and profound, that he brought order and probity into the various offices of the party. Since that time these have remained exemplary and cannot be equalled or excelled in this by any other branches of the movement. But, as often happens in life, great ability provokes envy and disfavour. That had also to be expected in this case and borne patiently.
Since 1922 rigorous regulations have been in force, not only for the commercial construction of the movement but also in the organization of it as such. There exists now a central filing system, where the names and particulars of all the members are enrolled. The financing of the party has been placed on sound lines. The current expenditure must be covered by the current receipts and special receipts can be used only for special expenditures. Thus, notwithstanding the difficulties of the time the movement remained practically without any debts, except for a few small current accounts. Indeed, there was a permanent increase in the funds. Things are managed as in a private business. The employed personnel hold their jobs in virtue of their practical efficiency and could not in any manner take cover behind their professed loyalty to the
party. A good National Socialist proves his soundness by the readiness, diligence and capability with which he discharges whatever duties are assigned to him in whatever situation he holds within the national community. The man who does not fulfil his duty in the job he holds cannot boast of a loyalty against which he himself really sins.
the commercial department of the movement going and meet all its obligations but also to make steady progress with the VĂ–LKISCHE BEOBACHTER. At that time it came to be ranked among the great newspapers.