to its old habits and that it is not naturally prone to read something which does not conform with its own pre-established beliefs when such writing does not contain what the multitude hopes to find there. Therefore, some piece of writing which has a particular tendency is for the most part read only by those who are in sympathy with it. Only a leaflet or a placard, on account of its brevity, can hope to arouse a momentary interest in those whose opinions differ from it. The picture, in all its forms, including the film, has better prospects. Here there is less need of elaborating the appeal to the intelligence. It is sufficient if one be careful to have quite short texts, because many people are more ready to accept a pictorial presentation than to read a long written description. In a much shorter time, at one stroke I might

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