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nydus/A History of Advertising from the Earliest Times.Public
Page 102 of 1098
Table of Contents

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

of “men of the time.” The first is from the London Gazette of January 24-28, 1677:—

ONE John Jones, a Welchman, servant to Mr Gray, of Whitehall, went away the 27th with £50 of his master’s in silver. He is aged about 25 years, of a middle stature, something thick, a down black look, purblind, between long and round favoured, something pale of complexion, lank, dark, red hair; a hair-coloured large suit on, something light; a bowe nose a little sharp and reddish, almost beetle brow’d and something deaf, given to slabber in his speech. Whoever secures the said servant and brings him to his master, shall have £5 reward.

This portrait was evidently drawn by an admirer; and it is with evident pleasure that the artist, after describing the “lank, dark, red hair,” and the suit like it, returns to the charge, and gives the finishing touches to the comely features. Here is another pair of beauties, whose descriptions appear in the Currant Intelligence, March 6-9, 1682:—

SAMUEL SMITH, Scrivener in Grace Church Street, London, about 26 years old, crook-backed, of short stature, red hair, hath a black periwig and sometimes a light one, pale complexion, Pock-holed full face, a mountier cap with a scarlet Ribbon, and one of the same colour on his cravat and sword, a light coloured campaign coat faced with blue shag, in company with his brother John Smith, who has a slit in his nose, a tall lusty man, red hair, a sad grey campaign coat, a lead colour suit lined with red: they were mounted, one on a flea-bitten grey, the other on a light bay horse.

For powers of description this next is worthy of study. It is contemporary with the other:—

WILLIAM WALTON, a tall young man about sixteen years of

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