CHAPTER VI. DEVELOPMENT OF ADVERTISING.

that all the church would presently have cast their eyes all upon me.” Pepys was, it seems, possessed of that rather unpleasant consciousness which prompts a man who wears anything new or strange for the first time to believe that all the world, even that portion of it which has never seen him before, knows he feels anxious and uncomfortable because he has got new clothes on. The price, ten shillings the ounce, shows that there must have been an exceptionally heavy demand for flaxen colour by the wearers of the new-fashioned wigs. Judging by the advertisements just quoted, as well as by those which follow, there can be no controverting the statement that the reign of Charles II. “was characterised by frivolous amusements and by a love of dress and vicious excitement, in the midst of which pestilence stalked like a mocking fiend, and the great conflagration lit up the masquerade with its lurid and angry glare. Together with the emasculate tone of manners, a disposition to personal violence stained the latter part of this and the succeeding reign. The audacious seizure of the crown jewels by Blood; the attack upon the Duke of Ormond by the same desperado, that nobleman having actually been dragged from his coach in St James’s Street in the