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nydus/A History of Advertising from the Earliest Times.Public
Page 519 of 1098
Table of Contents

CHAPTER XII. SWINDLES AND HOAXES.

the exchequers of its wily promoters. The two claimants are the Turf-Circular and the Home-Employment swindles, both of which have been allowed full play. We will give the “home-employment” arrangement preference of treatment, as it appeals to wider sympathies, the victims being mostly credulous only, and not selfishly and idiotically greedy for other folk’s goods; and being, as well, mostly poor hard-working women, and not a few children. One of the most notorious of these advertisers flourished half-a-dozen years ago. He used to insert a small notice in the daily papers, informing those who had leisure that he could find ample remunerative employment for them, and directing applications to be made by letter at a given address, enclosing a stamped addressed envelope. Then the swindle commenced, the reply being as follows:—

Grove House, Tottenham Road.

Islington, London, N.

In reply to your application as per my Notice (Leisure Time, &c., &c.,) *I very respectfully inform

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