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nydus/A History of Advertising from the Earliest Times.Public
Page 655 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

have already quoted, but with regard to impositions practised on the confiding. He obtained £2000 from a Captain Paterson, but had to return it. This he afterwards referred to as instance of his generosity and love of honesty, and his admiration for this country is shown by his avowed desire to stay in it, “though unpensioned, notwithstanding the many offers from the Queen of France, the request of his friend and correspondent Dr Franklin, and the positive commands of his liege lord the King of Prussia.”

Mention of the Queen of France reminds us of another impostor, perhaps the greatest in his way that ever lived, Joseph Balsamo. As, however, he had little or nothing to do with advertising, and as he has already afforded work for many able and vigorous pens, we will be content to quote a few lines from Carlyle regarding the arch-quack’s description and personal appearance: “The quack of quacks, the most perfect scoundrel that in these latter ages has marked the world’s history, we have found in the Count Alessandro di Cagliostro, pupil of the sage Althotas, foster child of the Scherif of Mecca, probably son of the last king of Trebizonde;

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