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nydus/A History of Advertising from the Earliest Times.Public
Page 262 of 1098
Table of Contents

CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

passed prohibiting masquerades; and the other means of amusement, the china auctions, the rope-dancing, the puppet shows, and the public breakfasts, became scarcer and scarcer as a new generation sprang into being, and the padded, powdered, and patched ladies of high descent and doubtful reputation faded from the world of fashion. This, however, was a work of time, and the crop of noticeable advertisements, though smaller, is still sufficiently large for the purpose of making extracts.

Continuing, then, on our way, we do not travel far from the staymaker’s announcement, and are still in the same month, when we drop upon a notice which requires no explanation, so well does it apply itself to the minds of those whom it may concern. It runs thus:—

WHEREAS Ministers of State and other persons in power are often importuned for places and preferments which are not in their disposal, and whereas many Gentlemen waste their lives and fortunes in a long but vain dependance on the Great; This is to give notice, that in order to preserve the suitors, on the one hand, from such disappointments, and the vexation, expense, and loss of time with which they are attended; and men in power, on the other, from being solicited on matters not in their department of business:

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