CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 449 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

a nobleman or gentleman of fortune.’ She refers to Curriers’ Row, Black friars. In that of June 1, a young lady (who refers to the post-office, Blandford Street, Portman Square) inserts a most unqualified proposal indeed. In that of June 16, the proposal is repeated in still more impertinent terms. The lady now refers to Eyre Street, Hatton Garden. In that of June 18, appear two advertisements from females, of a very curious nature, addressed to two young men. Both are assignations; and they are expressed too in very intelligible terms, I do assure you. I believe you will agree with me that such advertisements can do no good and may do much harm. I could enlarge my list very greatly, by pointing your eyes to paragraphs of a later date; but the subject is a very unpleasant one, and I at present forbear. ‘My poverty, but not my will consents’ may do in a play; but it is a sad excuse for the editor of a daily publication: and it is criminal, Sir, when we consider how many young minds may thus be empoisoned.” We trust this letter will be taken as evidence that we have in the preceding chapter by no means selected the worst specimens of the style which pervaded advertisements at the close of the last century and beginning of the present.

The believers in vested interests may see by an advertisement of the year 1804, that proprietorial rights were respected in those days even among beggars:—

TO be disposed of for the benefit of the poor widow a Blind Man’s WALK in a charitable neighbourhood, the comings-in between twenty-five and twenty-six shillings a week, with a dog well drilled, and a staff in good repair. A handsome premium will be expected. For further particulars, inquire at No. 40, Chiswell Street.

The halcyon days of cadgers and crossing-sweepers are over, and we no longer hear of members of

449