composition at 5s. an ounce, with such full directions that any Person may use it themselves.
Also his curious Preparation for coaxing Hair to grow on bald Parts when worn off by illness, it being allowed by many who have tried many approved remedies, to fully answer the desired Purpose.
Likewise his Beautifying Paste for the Face, Neck, and Hands, so well known to the Ladies for giving a true Enamel to the Skin; in pots at 10s. 6d. In lesser pots at 5s. each. The above things to be had of him and nowhere else in England, next door to the Golden Star in Lower Cross Street, Hatton Garden, Holborn.—No less a quantity of the composition can be had than one Ounce, nor of the preparation or paste than one Pot.
N.B.—Gibson in gold Letters over the Door.
That the practice of inserting “dummy” advertisements for the purpose of drawing others had been adopted before this, is shown by a caution inserted in the Public Advertiser of January 1, 1765, though why theatrical managers should have objected to gratuitous publicity we cannot understand. Misrepresentation of the title of a play to be performed would rarely act detrimentally, while it would often be beneficial. Managers of the present day never object to anything but adverse criticism in a newspaper, and this affects them in various ways. Critics may be as favourable as they like, but let them condemn a piece and they raise a storm not easily allayed. The managerial feeling is then