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nydus/A History of Advertising from the Earliest Times.Public
Page 71 of 1098
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CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.

sinecures. The provincial crier’s duties are of the most various description, and relate to objects lost or found, sales by public auction or private contract, weddings, christenings, and funerals. Not much more than a century ago the burgh of Lanark was so poor that there was in it only one butcher, and even he dared never venture on killing a sheep till every part of the animal was ordered beforehand. When he felt disposed to engage in such an enterprise, he usually prevailed upon the minister, the provost, and the members of the town council to take a joint each; but when shares were not subscribed for readily, the sheep received a respite. On such occasion the services of the bellman, or “skelligman,” as he was there named, were called into request, and that official used to perambulate the streets of Lanark acquainting the lieges with the butcher’s intentions in the following rhyme:—

Sir Walter Scott, in one of his notes, gives a quaint specimen of vocal advertising. In the old days of Scotland, when persons of property (unless they happened to be nonjurors) were as regular as their inferiors in attendance on parochial worship, there was a kind of etiquette in waiting till the patron, or acknowledged

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