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nydus/A History of Advertising from the Earliest Times.Public
Page 165 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

A Sore ger Falcon of His Majesty, lost the 13 of August, who had one Varvel of his Keeper, Roger Higs, of Westminster, Gent. Whosoever hath taken her up and give notice Sir Allan Apsley, Master of His Majesties Hawks at St James’s, shall be rewarded for his paines. Back-Stairs in Whitehall.

Sir Allan Apsley was the brother-in-law of the celebrated Colonel Hutchinson, and brother of the devoted wife whose story everybody has read. The next advertisement we shall select is published in the London Gazette of May 10, 1666, and has reference to the precautions taken to prevent the spread of the Plague. Long before this all public notices of an idle and frivolous nature have ceased, amusements seem to have lost their charm, and it is evident from a study of the advertisements alone, that some great disturbing cause is at work among the good citizens. No longer does the authorised gambling under the roof of Whitehall go on; no more are books of Anacreontics published; stopped are all the assignations but a short time back so frequent; and no longer are inquiries made after lockets and perfumed bags, dropped during amorous dalliance, or in other pursuit of pleasure. Death, it is evident, is busy at work. The quacks, and the writers of semi-blasphemous pamphlets, have it all to themselves, and doubtless batten well in this time of trouble. The Plague is busy doing its deadly work, and already the city has been deserted by all who can fly thence, and only those who are detained by duty, sickness, poverty, or the want of a clean bill of health, remain. These bills or licences to depart were only granted by the Lord Mayor, and the greatest influence often failed to obtain them, as after the Plague once showed strength it was deemed necessary to prevent by all and every means the spread of the contagion throughout the

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