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nydus/A History of Advertising from the Earliest Times.Public
Page 156 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

will be seen from this that quack medicines are by no means modern inventions—in fact, the wonder is, if our ancestors took a tithe of the articles advertised, that there is any present generation at all; so numerous and, even according to their own showing, powerful were the specifics advertised on every possible opportunity and in connection with every possible disease. As, however, we shall devote special space to charlatans further on, we will here simply pass to the following, which promises rather too much for the price. This is also in the Mercurius Politicus, and appears in December 1660:—

MOST Excellent and Approved Dentifrices to scour and cleanse the Teeth, making them white as Ivory, preserves from the Toothach; so that, being constantly used, the parties using it are never troubled with the Toothach; it fastens the Teeth, sweetens the Breath, and preserves the mouth and gums from Cankers and Imposthumes. Made by Robert Turner, Gentleman; and the right are onely to be had at Thomas Rookes, Stationer, at the Holy Lamb at the East end of St Pauls Church, near the School, in sealed papers, at 12d. the paper.

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