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nydus/A History of Advertising from the Earliest Times.Public
Page 188 of 1098
Table of Contents

CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.

And again, his wishes being evidently for the perfection of servants, even to—which is rather an anomaly in domestic servitude—getting security. Many servants must in those days have wished to get security for the honesty of their masters:—

——I want to wait on a gentleman in the City a young man that writes a pretty good hand, and knows how to go to market, must wait on company that comes to the house and wear a livery, has had the small-pox, and can give some small security for his honesty.

Houghton was noticeable for expressing a decided opinion with regard to the quality of whatever he recommends, and, as we have shown, was not at all modest in his own desires. Even he, however, could rarely have designed such a bargain as this:—

——One that is fit to keep a warehouse, be a steward or do anything that can be supposed an intelligent man that has been a shopkeeper is fit for, and can give any security that can be desired as far as ten thousand pounds goes, and has some estate of his own, desires an employment of one hundred pounds a year or upwards. I can give an account of him.

This is the last we shall see of old Houghton, who did much good in his time, not only for other people but for himself as well, and who may be fairly regarded as, if not the father, certainly one of the chief promoters of early advertising.

The next public notice we find upon our list is one which directs itself to all who may wish to be cured of madness, though why people who are really and comfortably mad should wish to have the trouble of being sane, we do not profess to understand. However, it is not likely that this gentleman helped them, for he overdoes it, and offers rather too much. The notice appears in the Post Boy of January 6-9, 1699:—

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