It is strange that so far we have met with no theatrical or musical advertisement or public notice of any forthcoming amusement, for it appeared most probable that as soon as ever advertising became at all popular it would have been devoted to the interest of all pursuits of pleasure. In 1700, however, we come upon what must be considered the really first advertisement issued from a playhouse, and, as a curiosity, reproduce it from the columns of the Flying Post of July 4:—
☞ AT the request and for the Entertainment of several persons of quality at the New Theatre in Lincolns-Inn-Fields , to morrow, being Friday the 5th of this instant, July , will be acted “The Comical History of Don Quixote ,” both parts made into one by the author. With a new entry by the little boy, being his last time of dancing before he goes to France : Also Mrs. Elford’s new entry, never performed but once and Miss Evans’s jigg and Irish dance: with several new comical dances, composed and performed by Monsier L’Sac and others. Together with a new Pastoral Dialogue, by Mr Gorge and Mrs