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nydus/A History of Advertising from the Earliest Times.Public
Page 897 of 1098
Table of Contents

CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.

paper, the clerk who delivers the paper, and the cashier who receives the money. No paper to be counted as circulation except those that are actually sold and paid for. Believing this to be the most fair and equitable plan ever offered to advertisers, we make the proposition.

This is a fair and equitable idea which none but the proprietors of rival journals could object to. And that rivals do have their say about each other’s advertisements, the following article, which is called “Ensnaring the Simple,” and which at one stroke deals two blows—one in the journalistic and the other in the electioneering interest—will show. It is from a New York daily, and runs thus: “The Sunday Mercury is published by Cauldwell & Whitney, Editors and Proprietors. Its senior editor is William Cauldwell, late Senator from the IXth District, comprising Westchester, Putnam, and Rockland Counties, and now the Democratic candidate for re-election. From yesterday’s issue of that Sunday Mercury, we copy the following advertisements, omitting only the addresses of the respective advertisers:—

TWO YOUNG MEN, residents of New-York, of some means, are desirous of forming the acquaintance of two ladies between the ages of sixteen and twenty-two, with a view to sociability and quiet enjoyment. To those that are worthy, pecuniary assistance will be willingly rendered, if necessary. Those employed in some light occupation preferred. Address, appointing interview, —— and ——, Mercury office.

A GENTLEMAN, aged twenty-five, would be pleased to form the acquaintance of a young lady, or widow, under twenty-five years of age. Must be educated, and of good reputation. One engaged during the day preferred. A desirable party will meet with a permanent friend. Disreputable parties need not answer this. Address in confidence for ten days, —— ——, Mercury office.

A GENTLEMAN of means, alone in this city, desires

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