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nydus/A History of Advertising from the Earliest Times.Public
Page 951 of 1098
Table of Contents

CHAPTER XX. ADVERSARIA.

divided into a number of squares, which are painted a neutral tint. Then in all these squares different announcements are made in gay colours. When completed, the structure resembles the boards of advertisements placed in railway carriages and omnibuses, the scale of course being considerably larger. A well-executed painting of some country seat or park to let frequently figures in these spaces; and few stations are without some well-known and familiar advertisement, the French having like ourselves some firms which make it their business to be on every hoarding and in every paper. A large tailoring and drapery establishment which advertises as follows is perhaps the best known of any:—

MAISON DE LA RUE DE

PONT NEUF

HABILLEMENTS PR HOMMES ET ENFANTS

ON REND L’ARGENT DE TOUT ACHAT QUI À

CESSE DE PLAIRE

**LA MAISON N’EST PAS AU COIN

DU QUAI**.

This advertisement is so well known that recently a revue bearing the title “La Maison n’est pas au Coin du Quai” was played at a well-known theatre, and in the recent version of “Orphée aux Enfers” at the Gaîté, the “on rend l’argent” portion is made the peg for a joke by the Monarch of Hell. The following also persistently arrest the attention of the

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