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nydus/A History of Advertising from the Earliest Times.Public
Page 940 of 1098
Table of Contents

CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.

After a long preamble of this kind the Professor describes the “Symptoms of Liver Complaints,” from which by an easy transition he comes to some “Important Facts,” informing his “dear reader” that he “has remedies that will strike at the root of them as by magic,” for “there is no such word as fail in his treatment.” After that, a couple of columns are devoted to enumerate the “Reasons why Dr Hamilton is successful.” One of these is—“Because he has investigated every remedy known to science, and, in addition, has new remedies, of the fields and forests of his own Discovery, and of the greatest possible efficacy and value.” He ends this part with the awful words, “The truth must be told if the heavens fall,” and a lot of testimonials are produced, each with a sensation heading, and relating the most wonderful effects produced by the Doctor’s medicines. Thus one has got “an old lung difficulty;” another has “gained twenty pounds in three months,”—not money unfortunately, but flesh. One of the most curious puffs arising out of these testimonials is the following:—

IS ALL THIS TRUE?

Mr. Samuel L. Furlong, of Muskegan, Mich., in a letter dated April 6, 1868, writes:

“I have cut out Seventeen of the testimonials that were in the New York Tribune, and sent them to the persons themselves, with letters of inquiry about them, and also about you, and every one stated that they were true, and recommending your remedies very highly; also giving a history of their cases, which was, indeed, very cheering to a poor man, with a sick wife and six small children to support.”

The inconsequence of the conclusion is quite refreshing. What benefit this distressed family could have derived from the perusal of the testimonials we will not presume to say. Thus

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