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nydus/A History of Advertising from the Earliest Times.Public
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Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

the motion fell through. The Beast’s number is, of course, a reference to Revelation xiii. 18; and the final allusion in the paragraph we will not insult the reader by attempting to explain. Addison then goes on: “These principles of election are the pastimes and extravagances of human reason, which is of so busy a nature, that it will be exerting itself in the meanest trifles, and working even where it wants materials. The wisest of men are sometimes acted by such unaccountable motives, as the life of the fool and the superstitious is guided by nothing else. I am surprised that none of the fortune-tellers, or, as the French call them, the Diseurs de bonne Aventure, who publish their bills in every quarter of the town, have turned our lotteries to their advantage. Did any of them set up for a caster of fortunate figures, what might he not get by his pretended discoveries and predictions? I remember, among the advertisements in the Post-Boy of September the 27th, I was surprised to see the following one:—

This is to give Notice that ten Shillings over and above the Market Price, will be given for the Ticket in the 1,500,000l. Lottery, No. 132, by Nath. Cliff, at the Bible and Three Crowns in Cheapside.

“This advertisement has given great matter of speculation to coffee-house theorists. Mr. Cliff’s principles and conversation have been canvassed upon this occasion, and various conjectures made why he should thus set his heart upon No. 132. I have examined all the powers in those numbers, broken them into fractions, extracted the square and cube root, divided and multiplied them all ways, but could not arrive at the

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