do think it a piece of great ingenuity, becoming the Bishop of Chester, and is useful for a great many purposes, both profit and pleasure.
Of another work he says—
——With delight have I read over this book, and think it a very good one.
Thus, notwithstanding the primitive form of the advertisements, the benefit to be derived from this mode of publicity began to be more and more understood. It was not without great trouble, however; and it was necessary that Houghton should constantly direct the attention of the trading community to the resources and advantages of advertising, which he did in the most candid manner. He simply and abruptly puts the question and leaves those interested to solve it. Thus:—
——Whether advertisements of schools, or houses and lodgings about London may be useful, I submit to those concerned.
And the answer came; for a few days after the