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nydus/A History of Advertising from the Earliest TimesPublic
Page 679 of 1098
Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

following:—

A Proposal for a very rich Lottery, general without any Blankes, contayning a great No of good prices, as well of redy money as of Plate and certain sorts of Merchandizes, having been valued and prised by the Commandment of the Queenes most excellent Majesties order, to the extent that such Commodities as may chance to arise thereof, after the charges borne, may be converted towards the reparations of the Havens and Strength of the realme, and towards such other public good workes. The No of lotts shall be foure hundred thousand, and no more; and every lott shall be the summe of tenne shillings sterling only, and no more. To be filled by the feast of St Bartholomew. The shew of Prises ar to be seen in Cheapside, at the sign of the Queenes armes, the house of Mr. Dericke, Goldsmith, Servant to the Queen.

Some other Orders about it in 1567-8.

Printed by Hen. Bynneman.

According to Stow the drawing of this lottery was commenced at the west door of St Paul’s Cathedral on the 11th of January 1569, and continued day and night until the 6th of May. It was originally intended to be drawn at Dericke’s house, but most likely, as preparations were made, it was discovered that a private establishment would be hardly the place for so continuous a piece of business. Maitland in his “London” says, “Whether this lottery was on account of the public, or the selfish views of private persons, my author1 does not mention; but it is evident, by the time it took up in drawing, it must have been of great concern. This I have remarked as being the first of

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