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nydus/A History of Advertising from the Earliest Times.Public
Page 766 of 1098
Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

Poor Jane says: “Why should I become a nun against my wish, merely because my father wishes it? I suppose he wishes to get married again, and I am in his way. I can say without flattery that I am near twenty, have a very graceful figure, very handsome, and between the medium height, a first-class pianist, and capable of making any gentleman a good wife. I possess no money. I am a lady, very domestic, and am quite certain that I am worthy of a good husband.” Poor Jane! her notions of the descriptive are rather vague, and so are her ideas of what is a lady. But as we once knew a writer of stories for the periodical in which her description appears who considered it beneath the dignity of a gentleman to spell properly, Jane is, perhaps, quite right in her estimate of herself according to the code under which she was instructed.

Some of the gentlemen in this same catalogue deserve attention. As a rule, they seem to consider “proputty” the best qualification, though if other advantages are thrown in they will not be objected to. Let us pick out from the herd Gauntlet, who says that he is a gentleman of good standing in society, a widower, forty, but looks much younger, of middle height, highly respected in his own neighbourhood, and is possessed of upwards of £8000 at command; he wishes to meet with a lady younger than himself, and with means equal to his own. Then there is R. S., who has £100 a year, is of like opinion as to the proportion of money his bride ought to bring, and would like to become acquainted with a young lady of similar income, or one who has a talent for elocution or singing. Our author, after exhausting his list, admits that the young gentlemen who advertise in the penny journals are far less mercenary than the young ladies. “The latter betray quite a rapacity with regard to a good income, are very explicit about it, and put down in plain figures the precise sum which they think their charms are worth. By what means the acquaintanceship begun in these advertising columns is continued and completed we are unable to say. As a preliminary the editor kindly undertakes the charge of photographs; but of the steps by which the contracting parties advance to the goal of their wishes we know nothing.

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