which sacrifices its honour and credit in its greed for immediate profit and hunger after the almighty dollar.
For many reasons there is a great difficulty in dealing with American advertisements. Sometimes they are too long for quotation, at other times they are too broad; and very often one is not quite sure whether or not it is a really bona fide advertisement he is reading, or only an expression of gratitude from an editor for the favours he has received or fondly anticipates. American editors have peculiar notions on the subject of advertisements and the duties of advertisers. In a New York journal which boldly announces itself as the American Gentleman’s Newspaper, there is, or used to be, an editorial notice which informs all whom it most concerns, that, so as to meet the requirements of the family circle, and so that the paper may be left upon every gentleman’s breakfast-table, the use of the name of the Deity is expressly forbidden in the advertising or other columns. We quote from memory, but if these are not the exact words, the line of argument—if argument such a non sequitur can be called—is identical with that used by Mr Wilkes, the proprietor and editor of this model and gentlemanly paper. It would be well, however, if the American lady’s newspaper erred in no greater particular than the American gentleman’s does. For the honour of America it is to be sincerely hoped that its ladies know nothing of the sheets which are flaunted here with the names of women as the editors, and which are said to be written especially for women. It is hard to believe that any sane creature, much more a woman, could write such festering scurrility, such fatuous blasphemy, and such shameless indecency and advocacy of open adultery as appear