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nydus/A History of Advertising from the Earliest Times.Public
Page 126 of 1098
Table of Contents

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

those old days, and so the man of suds was expected to entertain his customers or find them entertainment. Next turning his attention to the clergy, Houghton offers that body a helping hand also:—

* I would gladly serve the clergy in all their wants.

How he understood this friendly help soon appeared:—

——If any divine or their relicts have complete sets of manuscript sermons upon the Epistles and the Gospels, the Catechism or Festivals, I can help them to a customer.

The use of second-hand sermons was not unknown in those days, and detection was of course much less imminent than now. Then—

——I have sold all the manuscript sermons I had and many more, and if any has any more to dispose of that are good and legibly writ, I believe I can help them to customers.

Possibly the “many more” was a heavy attempt at humour; but

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