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nydus/A History of Advertising from the Earliest Times.Public
Page 817 of 1098
Table of Contents

CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.

fences on conviction will receive the above reward. Dogs poisoned.” Somebody once said that nobody expects to find education or ability in a lord, but that is because his household are expected to fulfil his duties properly. Lords would seem in imminent danger of having to pick up a little scholarship, and use it in the interest of their dependants. If so, polo and pigeon-shooting will languish, and West-End night-schools may become fashionable. But getting away from the aristocracy, and turning our attention to the other side of the social sphere, we don’t find matters anyway improved, if we are to judge by the specimens of literary ability which now and then address themselves to the curious pedestrian. In Lambeth the latter might some short time back have been terrified by an announcement in a baker’s shop, which informed all whom it might concern that vitals were baked there. Not so terrible, but more comical, is the following, which is copied from an announcement in the window of a shop at Chatham: “The public are requested not to confound this shop with that of another swindler who has established himself on the other side of the way.” There is a story told of two rival shoemakers, one of whom astonished his opponent by the inscription, “Mens conscia recti.” He was not allowed his triumph unalloyed, for the other, after puzzling over the notice for some days, divined that it was some new name for “understandings,” and feeling sure there was nothing in the opposition shop that was not in his own, replied with this, “Men’s and women’s conscia recti may

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