CHAPTER XX. ADVERSARIA.

has been made in an earlier portion of this work. The Scotchman’s notion is to substitute advertisements for the intelligence contained in the ancient letters, and thereby reap a rich reward. For sixpence he sells twenty-four sheets of letter-paper, on the outside of each of which is an embossed penny postage-stamp. He fills the two inside pages with sixty advertisements, for which he charges one guinea each, leaving the first page for private correspondence, and the last page, to which the stamp is affixed, for the address. As the stamp will carry an ounce weight, another sheet of plain paper may be enclosed. He guarantees to the advertiser a circulation of five thousand copies. For the advertisements he receives £63, from which he pays five thousand stamps at one penny each—£20, 16s. 8d.—less received for copies sold (twenty-four for sixpence), £5, 4s. 2d.; total, £15, 12s. 6d., leaving the difference, £47, 7s. 6d., to cover the cost of paper and printing. It will be remembered by many that the plan of giving advertisement sheets away has been often tried—notably with metropolitan local newspapers, some of which at first thought to clear the whole of their expenses by means of the charge for notices, &c. It is remarkable,