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nydus/A History of Advertising from the Earliest Times.Public
Page 160 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

A TRUE representation of the Rhonoserous and Elephant, lately brought from the East Indies to London, drawn after the life, and curiously engraven in Mezzotinto, printed upon a large sheet of paper. Sold by Pierce Tempest, at the Eagle and Child in the Strand, over against Somerset House, Water Gate.

The ignorance of natural history at this time seems to have been somewhat marvellous, and anything in the way of a collection of curiosities was sure to attract a credulous multitude, as is shown by another notice, published in the News of a date close to that of the foregoing. The articles are rather scanty, to be sure, but probably the “huge thighbone of a giant,” whatever it was in reality, was in itself sufficient to attract, to say nothing of the mummy and torpedo.

AT the Mitre, near the west end of St Paul’s, is to be seen a rare Collection of Curiosityes, much resorted to and admired by persons of great learning and quality; among which a choyce Egyptian Mummy, with hieroglyphicks; the Ant-Beare of Brasil; a Remora; a Torpedo; the Huge Thighbone of a Giant; a Moon Fish; a Tropic Bird, &c.

Evidently something must have been known of mummies, or how could the exhibitor tell that his was a choice one? Our next item introduces us to one of those old beliefs which are still to be found in remote parts of the country. The King, like any mountebank or charlatan, advertises the time when he will receive, for the purpose of giving the royal touch, supposed to be sufficient to cure the horrible distemper. Surely he of all people must have known how futile was the experiment; and it is passing strange that a people who had tried, condemned, and executed one king like any common man, should have put faith in such an announcement as that published in the Public Intelligencer of May 1664, which runs as follows:—

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