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nydus/A History of Advertising from the Earliest TimesPublic
Page 30 of 1098
Table of Contents

CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.

Standard, and professing the same politics. It is hardly within our ken so far, and the same may be said of the Morning Post, which has its own exclusive clientèle. In referring to the foregoing journals, we have made no remarks beyond those to which we are guided by their own published statements, and we have intended nothing invidious in the order of selection. For obvious reasons we shall say nothing of the evening papers, beyond that all seem to fill their advertisement columns with ease, and to be excellent mediums of publicity.

The weekly press and the provincial press can tell their own story without assistance. In the former the advertisements are fairly classed, according to the pretensions of the papers or the cause they adopt, while with the provincials it is the story of the London dailies told over again. Manchester and Liverpool possess magnificent journals, full of advertisements and of large circulation, and so do all other large towns in the country; but we doubt much if, out of London, Glasgow is to be beaten on the score of its papers or the energy of its advertisers.

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