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nydus/A History of Advertising from the Earliest Times.Public
Page 252 of 1098
Table of Contents

CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

something else in accordance with scientific theory; but we fancy that the true reason of this change is that foreign bugs have been imported in large numbers among cargoes, and not infrequently about passengers, and that the original settlers are being gradually exterminated in a manner similar to that which led to the extirpation of the black rat in this country. There is yet another theory with regard to the change which it would be unfair to pass over. It is that the bugs have altered—it is admitted on all sides that the alteration first exhibited itself at the East End of London—in consequence of feeding on mixed and barbarous races about Ratcliffe Highway and other dock purlieus. Any one who pays his money for this book is at liberty to take his choice of hypotheses, but we can assure him that the change is undoubtedly matter of fact.

The next specimen taken is of a literary turn, and appears in the Champion, or the Evening Advertiser, of January 2, 1741. From it we may judge of the number of burlesques and travesties which, some large,

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