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nydus/A History of Advertising from the Earliest Times.Public
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CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

enlisting sympathy much more difficult than it was when Mr Puff tided over a time of misfortune by aid of the charitable and credulous. It is possible even now, despite the efforts of societies and detectives who give themselves entirely to the work of unmasking counterfeits, to find one or two of those heart-stirring appeals to the benevolent which have maintained many an impostor in idleness for years together. Like Puff did in his time, though evidently less and less successfully, these advertisers support themselves upon their inventions by means of the proceeds of addresses “to the charitable and humane,” or “to those whom providence has blessed with affluence.” The account which Puff gives of his fictitious misfortunes so little exaggerates the advertisements which appear occasionally in the Times, that it is well to the point, and worthy of quoting. “I suppose,” he says, “never man went through such a series of calamities in the same space of time. I was five times made a bankrupt, and reduced from a state of affluence by a train of unavoidable misfortunes. Then, though a very industrious tradesman, I was twice burnt out, and lost my little all both times. I lived upon those fires a month. I soon after was confined by a most excruciating disorder, and lost the use of my limbs. That told very well; for I had the case strongly attested, and went about to collect the subscriptions myself! Afterwards, I was a close prisoner in the Marshalsea for a debt benevolently contracted to serve a friend. I was then reduced to—oh no!—then I became a widow with six helpless children. Well, at last, what with bankruptcies, fires, gouts, dropsies, imprisonments, and other valuable calamities, having got together a pretty handsome sum, I determined to quit a business which had always gone rather against my conscience.”

But leaving “The Critic,” and the ideas which the specimens just given have promoted, we will fall back

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