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nydus/A History of Advertising from the Earliest TimesPublic
Page 141 of 1098
Table of Contents

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

About this time highwaymen, who during the wars were almost unknown, began to exhibit a strong interest in the portable property of travellers; and as they took horses whenever they could find them, notices of lost, stolen, or strayed animals became frequent. It is much to be feared that the dashing knight of the road, who robbed the rich to give to the poor, is a complete myth, and that the thieves who infested the highway were neither brave nor handsome, and not above picking up, and keeping, the most trifling things that came in their way. The quality of these riders may be guessed by means of the following, from the Mercurius Politicus of February 1659, the subject of which, singularly different from the “prancing prads” of which enthusiasts have written, seems to have been borrowed by one of them:—

A Small black NAG, some ten or eleven years old, no white at all, bob-Tailed, wel forehanded, somewhat thin behind, thick Heels, and goeth crickling and lamish behind at his first going out; the hair is beat off upon his far Hip as broad as a twelvepence; he hath a black leather Saddle trimmed with blew, and covered with a black Calves-skin, its a little torn upon the Pummel; two new Girths of white and green thread, and black Bridle, the Rein whereof is sowed on the off side, and a knot to draw it on the near side, Stoln out of a field at Chelmsford, 21 February instant, from Mr Henry Bullen. Whosoever can bring tidings to the said Mr Bullen, at Bromfield, or to Mr Newman at the Grocer’s Arms in Cornhil, shall have 20s. for his pains.

It is supposed by some that the great amount of horse-stealing which prevailed during the Commonwealth, and for the next fifty years, was caused by an inordinate scarcity of animals consequent upon casualties in the battle-field. This can hardly be correct, unless, indeed, the object of the foe was always to kill horses and capture men, a state of things hardly possible enough for the most determined theorist. One fact is noticeable, and seems to have been quite in the interest of the thieves—namely, that when at grass most horses were kept ready saddled. This

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