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nydus/A History of Advertising from the Earliest Times.Public
Page 470 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

attention from the household, and be as well served in every respect as, or even better than, if she were its mistress.

As just now there is constant change of opinion as to what forms the best pavement for the streets with the greatest traffic, as the stones which seemed to be agreed on for ever are every day becoming more and more disliked, and as the main difference now is which is likely to prove the more profitable change, asphalt or wood, the following, from the Times of 1851, may not be uninteresting:—

WOOD PAVEMENT.—All poor and distressed cabriolet proprietors and others, wheresoever dispersed, are particularly requested to FORWARD to us immediately PROVED ACCOUNTS in writing of all ACCIDENTS to and DEATHS of HORSES, and Personal and other Casualties, in order that the several parishes may respectfully, in the first place be extra-judicially called on to repay all damages (at our offices), within one calendar month of our respective applications, or otherwise have proceedings taken against them respectively in the County Courts, or under superior jurisdictions, and be so judicially and speedily made to pay on account of entering into ex-parte contracts rendering life and limb and travelling generally unsafe and dangerous in the extreme, and so continuing the bad state of the wood pavement; for no contracts can be lawful and right unless impliedly perused and approved of on behalf of the public generally.

Cole and Scott, Solicitors, 12 Furnival’s Inn and Notting Hill.

If the “London stones” become things of the past, they and their advocates will be revenged by the undoubted fact that whatever follows them will, after the novelty has worn off, be just as much abused as its predecessor, and most likely changed much more speedily. Deserving of attention, too, though on a totally different matter, is the following. It seems hard to believe that a London tradesman could believe he was likely to get his note back

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