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nydus/A History of Advertising from the Earliest TimesPublic
Page 253 of 1098
Table of Contents

CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

some small, were called into existence by the publication of what many consider to be Richardson’s masterpiece. Whatever rank “Pamela” may hold as compared with “Clarissa Harlowe,” “Sir Charles Grandison,” and other works by the same author, it is very little regarded now, while one of the books to which it gave rise is now a representative work of English literature. Here is the literary advertisement of the day:—

This Day is publish’d

(Price One Shilling and Sixpence),

AN APOLOGY for the LIFE of Mrs. Shamela Andrews, in which the many notorious Falsehoods and Misrepresentations of a book called Pamela are all expos’d and refuted; and the matchless Arts of that young Politician set in a true and just light. Together with a full Account of all that passed between her and Parson Arthur Williams, whose character is represented in a Manner somewhat different from what he bears in Pamela, the whole being exact Copies of authentick Papers deliver’d to the Editor. Necessary to be had in all Families. With a modern Dedication after the Manner of the Antients, especially Cicero. By Mr. Conny Keyber.

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