CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest TimesPublic
Page 645 of 1098
Table of Contents

CHAPTER XIV. QUACKS AND IMPOSTORS.

☞ Envy may snarl, but superior Abilities assists the Afflicted.

There must be something very ambitious about a man who, not satisfied with being dentist and dancing-master, assumes the title of “surgeon by birth.” It is noticeable that though Patence was born a surgeon, he did not discover it till he had been at dentistry and dancing for some years.1 But in 1775 and thereabouts quacks were not very particular as to their statements. In September 1776 the Morning Post contains a very lengthy advertisement, put forth by one Lattese, a Piedmontese, who states that he has “by a long course of experiments discovered the wonderful secret of procreating either sex at the joint option of the parents. Should their desire be to have a girl, the success cannot be warranted with absolute certainty, though the chances will be highly in favour of such an event; but should they concur in their wishes to have a son, they may rely that by strictly conforming to a few easy and natural directions, they will positively have a boy.” Mr Lattese is so satisfied with the result of his experience that he is satisfied to await the result, and, no satisfaction, no pay. However much we may have advanced in some directions since the days of Patence and Lattese—though we now have railroads, steamboats, tramways, electric telegraphs, a penny post, vote by ballot, asphalt pavement, and good-templarism—it must be admitted that we have, in grasping at mere bubbles, lost many true arts. Among those unfortunately forgotten must, we are sorry to assume, be ranked those of breeding boys at will and surgeons à discretion.

It is curious how anxious many of the quacks are that they shall not be confounded with their rivals, and their addresses are often given with wonderful exactness. Of this we will add another example, which, though some years later than the one about Baldwin’s Gardens, is in no way less distinct. It would seem, from many references in old newspapers, that the term Maypole was used for a certain portion of the Strand long after the shaft itself had been removed:—

645