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nydus/A History of Advertising from the Earliest TimesPublic
Page 672 of 1098
Table of Contents

CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.

IF there be one human Being, rich or poor, Male or Female, or of the doubtful Gender, in or near this great Metropolis of the World, who has not had the good Fortune and the Happiness of hearing the celebrated Lecture, and of seeing the grand celestial Bed, the magnificent electrical Apparatus, and the supremely brilliant and unique Decorations of this magical Edifice, of this enchanting Elysian Palace!—where Wit and Mirth, Love and Beauty—all that can delight the Soul and all that can ravish the Senses—will hold their Court, this, and every Evening this week, in chaste and joyous Assemblage—let them now come forth, or for ever afterwards let them blame themselves and bewail their irremediable Misfortune.

But the most important feature of Dr Graham’s establishment was the Celestial Bed. This wonder-working piece of furniture was made by one Denton,1 a tinman, who lived in Coventry Street, and subsequently kept a bookseller’s shop in High Holborn, and it was said to have cost £12,000. It was beautifully carved and gilt, covered with silk damask, supported by twenty-eight glass pillars, and surmounted by a richly carved and gilt canopy, from which crimson silk curtains with fringe and tassels were suspended. Graham pretended that married couples without children might have heirs by sleeping in this bed, for which privilege he demanded one hundred pounds per night; and such is the folly of wealth, that persons of high rank were named who had acceded to these terms. This modern Æsculapius sold also for half a guinea a “Treatise on Health,” which was intended to render marriages happy, and entered into full particulars of the means to ensure this great and important object. After a long list of preliminary and necessary preparations, the principal of which was the utmost attention to cleanliness, the writer insisted on certain regulations. He recommended particularly the practice of early hours for rising and for retiring to rest. He advised that in bed-chambers the light, especially that of the moon, should not be excluded by curtains. He confessed he could give no sufficient reason for this predilection for the lunar rays, but observed that there are a

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