In the same year an advertisement was published in the papers directing the ignorant in such matters where to apply in the event of their wishing to obtain the benefits of the agency and the services of the clergyman of the Church of England and graduate of the University of Oxford:—
MATRIMONIAL
ALLIANCE.—The Pamphlets, Rules, and Regulations of this Establishment for promoting Matrimonial Alliances, may be obtained by applying to A. B. care of Mr. Proudfoot, 63, Mortimer Street, Cavendish Square. Price of the pamphlet one shilling. The Portfolio of February is now ready, containing letters from gentlemen in every sphere of life, possessing property from £400 to £3000 per annum, and may be purchased or inspected by ladies, free of charge, at the agent’s, 63, Mortimer Street, as above.
Notwithstanding the honours of the clergyman and the contents of the portfolio, the old-fashioned and insulated notions of English folk were too much for the Alliance, which in due course faded from sight