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nydus/A History of Advertising from the Earliest Times.Public
Page 475 of 1098
Table of Contents

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

see the widow Cabochard.” “Well, sir, here she is.” “I beg your pardon, but I wish to see the lady in person.” “Sir, I am the widow Cabochard.” “I don’t exactly understand you. I allude to the relict of the late Pierre Cabochard, whose monument I saw yesterday at the Père la Chaise.” “I see, I see,” was the smiling rejoinder. “Allow me to inform you that Pierre Cabochard is a myth, and therefore never had a wife. The tomb you admired cost me a good deal of money, and, although no one is buried there, it proves a first-rate advertisement, and I have had no cause to regret the expense. Now, sir, what can I sell you in the way of groceries?” The art of mingling mourning and money-making was still better illustrated in the following notice of a death in a Spanish paper:—

This morning our Saviour summoned away the jeweller, Siebald Illmaga, from his shop to another and a

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