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nydus/A History of Advertising from the Earliest Times.Public
Page 777 of 1098
Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

Note, The Managers of said Plan, in Dover Street, finding that the Payment of five Guineas has been thought by some too much on the Commencement, have resolved to reduce that Payment to the Sum of two Guineas for the Future to each Gentleman who may apply; and to give the World some Proof that the Managers are no Deceivers, they will return, on Demand, the three Guineas overplus, to such who have paid the five above mentioned.

Ladies of Reputation are invited gratis, and the Managers shall think themselves highly honoured, as well as amply rewarded, by their Appearance, which must add true Dignity to a Plan where their Felicity is consulted, without trespassing on their Delicacy.

* Counsellor Taite, one of the Managers, will carefully answer all Letters, or other Applications relative to Money Negotiations, and has the Disposal of several large Sums for that Purpose.

Like its predecessors and followers in quackery and cheating, the Dover Street establishment died of itself in due course, and its promoters doubtless turned their attention to new swindles. In the Daily Advertiser of 1777 the following is discovered, and is noticeable for the horse-couping manner in which the young gentleman speaks of the future bride who is to assist him in setting up housekeeping. He must have had some trouble in finding such a thoroughbred filly as he requires:—

Matrimony.

WANTED, by a young Gentleman just beginning House-keeping, a Lady, between eighteen and twenty-five Years of Age, with a good

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