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nydus/A History of Advertising from the Earliest Times.Public
Page 663 of 1098
Table of Contents

CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.

In the year 1775 there commenced practice in London one of the most extraordinary empirics of any time, whose name was Graham. He was the son of a saddler in the Cowgate, Edinburgh, where he was born in 1745. Having graduated as a doctor of medicine at the University of the modern Athens, he practised for some time at Pontefract. After a short residence in that town, Dr Graham went to America, where he figured as a philanthropic physician, travelling for the benefit of mankind, to administer relief in the most desperate diseases to patients whose cases had hitherto puzzled ordinary physicians. And here he picked up a deal of experience, which he put to the test on his return. Having the advantage of a handsome person, a polite address, an agreeable conversation, and great fluency of speech, he obtained admission into the first circles, particularly in New England, where, as he himself stated, he reaped “golden opinions.” Returning to England, he made an excursion through the country, and according to his own account, was eminently successful in curing many individuals whose cases had been considered desperate. In 1775 Graham settled in London, opening a house in Pall Mall, “nearly opposite the King’s Palace,” where he devoted his attention specially to disorders of the ear and eye, and inserted advertisements to that effect in the daily papers. These advertisements, though by no means couched in so bombastic a style as Graham’s later productions, still have an undeniable spice of quackery about them. They are, however, rather too lengthy for insertion. One of them which appeared on February 9, 1776, after stating that from motives of delicacy the Doctor made it an invariable rule never on any account to mention the cure, however extraordinary, of any person, poor or rich, gives the following particulars of his practice:—

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