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nydus/A History of Advertising from the Earliest TimesPublic
Page 604 of 1098
Table of Contents

CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.

WHEREAS a letter signed S. M. dated the 18th instant, was sent yesterday by the Penny Post, directed to Mr Potter, in the Hay market; which by the contents seems to come from the person who took Mr Potter’s Theatre, for Monday last; wherein he complains of much ill usage, and insists that the Man can perform the things he advertised, and would have performed them, and was actually in a Coach in order to come, but was intimidated by two Gentlemen who came from the Gun Tavern, who told him he would be taken up if he performed: and in his Letter he threatens, that in case Mr Potter will not give him £22, which he says he was out of pocket, that he will apply to some Court of Law or Equity, for justice: He also desires an answer in this Paper—In answer to which, S. M. is desired to appear personally and to give an Account of his Name and place of Abode; and he shall have such Satisfaction as in justice deserves.

John Potter.

The same paper also contained the following exculpation:—

WHEREAS the Public was on Monday last basely abused by an Impostor, who pretended to perform what was impracticable, at the Theatre in the Hay market; the same imposition some evil-minded villains imagined John Coustos, Lapidary, to be the author of: This is to assure the Public that the said John Coustos had never such Design, nor ever hired or caused to be hired, the House on any occasion whatever; and to caution those his Enemies, who are the Authors of this Report, not to assert a thing which they know to be a gross Falsity: And there are those who are ready to attest on Oath that he was in their company that Evening, and was at the Theatre as a spectator only.

John Coustos.

Many attempts were made to fathom the depth and discover the origin of this hoax, and several humorous explanations were given in the papers, among them being the following:—

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