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nydus/A History of Advertising from the Earliest Times.Public
Page 25 of 1098
Table of Contents

CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.

first Irish newspaper worthy of the name was the Dublin Newsletter, commenced in 1685. Pue’s Occurrences, a Dublin daily paper, originated in 1700, was continued for half a century, and was followed in 1728 by another daily paper, Faulkner’s Journal, established by one George Faulkner, “a man celebrated for the goodness of his heart and the weakness of his head.” The oldest existing Dublin papers are Saunders’s (originally Esdaile’s) Newsletter, begun in 1744, and the Freeman’s Journal, instituted under the title of the Public Register, by Dr Lucas in 1755. The Limerick Chronicle, the oldest Irish provincial newspaper, dates from 1768. Ireland has now nearly 150 newspapers, most of them celebrated for the energy of their language and the extreme fervour of their political opinions. Their Conservatism and Liberalism are nearly equally divided; about a score take independent views, and nearly fifty completely eschew politics. Irish newspapers flourish as vehicles for advertisement, and their tariffs are about on a par with those of our leading provincial journals.

Colonial newspapers are plentiful and good, and the best of them filled with advertisements of a general character at fairly high rates. Those papers published in Melbourne are perhaps the best specimens of colonial journalism, and best among these are the Argus and Age (daily), and the Australasian and Leader (weekly). In fact, we have hardly a weekly paper in London that is fit to compare on all-round merits with the last-named, which is a complete representative of the best class of Australian life, and contains a great show of advertisements, which do much to enlighten the reader as to Antipodean manners and customs.

American newspapers are of course plentiful, and their advertisements, as will be shown during the progress of this volume, are often of an almost unique character. Throughout the United States, newspapers start up like rockets, to fall like sticks; but now and then a success is made, and if once Fortune is secured by an adventurous speculator, she is rarely indeed allowed to escape. The system of work on American (U.S.)

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