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nydus/A History of Advertising from the Earliest Times.Public
Page 775 of 1098
Table of Contents

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

Marriage Treaties.

In the August number of the Town and Country Magazine, 1776, a correspondent who signs himself “Lothario,” wrote a letter to warn the public against the Dover Street Marriage Office. It states that, having paid his five guineas, he had his name entered on the list of candidates for matrimony, and that in due course of time he received a letter, intimating that a lady, conforming minutely to the conditions for which he had stipulated, wanted a husband exactly like himself. The lady, after some formalities, gave him an appointment in Gray’s Inn Gardens, describing her dress; and in order that she might not be mistaken in the gentleman (for till then the parties had not seen each other), she desired that he should have a large nosegay in his hand, bound round with a blue ribbon, which he was to present to her as an introduction to their conference. Unfortunately the lady turned out to be an old acquaintance of the gay Lothario, and by no means the sort of person he could have desired for a wife. This exposition of the matrimonial

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