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nydus/A History of Advertising from the Earliest Times.Public
Page 610 of 1098
Table of Contents

CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.

To be seen at Mr Leader’s, *the Old Horseshoe, in Wood Street, Cheapside,

from Nine till Twelve, and from Four to Seven o’Clock,

Lately brought from France*,

A FULL grown Mouse alive, confined in a small two ounce Phial, the Neck of which is not a quarter of an inch Diameter. This amusing Creature has lived in the Phial three Years and a half without Drink or any Sustenance but Bread only. It cleans out its little Habitation, and hath many other pretty Actions, as surprising as agreeable; but particularly creates wonderful diversion with a Fly, and is allowed to be an extraordinary Curiosity, never before seen in England; at the Expense of 6d. each Person.

Note.—Gentlemen or Ladies who don’t chuse to come, it shall be carried to them, by sending a line to Mr Leader.

Like everything else of its kind, the excitement in connection with the bottle-hoax soon gave way to fresh topics of public interest. The trick has, however, been revived occasionally with more or less effect; and Theodore Hook’s cruel, and not particularly clever, hoax, which made a house in Berners Street notorious and its occupants miserable, was but a phase of the swindle just related; and being so, loses whatever merit it possessed in the eyes of those who will sacrifice anything to a joke, so long, of course, as it is original and does not interfere with their own comfort or convenience. Deprived of its originality, Hook’s exploit stands forth as a trick hardly excusable in a boy, and utterly at variance with the character of a gentleman. Now in the bottle-hoax there was quite a different element; people were invited to the theatre to see that

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