to be exchanged for another, stating that he was appointed Plenipotentiary to treat in the business; that he had ample credentials , and was prepared to ratify his powers ; that he would enter into preliminaries either upon the principle of the statu quo or uti possidetis ; that he was ready to receive the project of any person desirous to make the purchase or exchange, and to deliver his contre projet and sine quâ non , and, indeed, at once give his ultimatum , assuring the public that as soon as a definitive treaty should be concluded , it would be ratified by his constituent and duly guaranteed . He was evidently astonished at his own unexpected importance.
Some curious and amusing statistics of advertising in the second year of this century are given by Mr Daniel Stuart, at one time co-proprietor of the Morning Post with Coleridge, when it was in the meridian of its fame. He says: “The Morning Herald and the Times, then leading papers, were neglected, and the Morning Post, by vigilance and activity, rose rapidly. Advertisements flowed in beyond bounds. I encouraged the small miscellaneous advertisements in the front page, preferring them to any others, upon the rule that the more numerous the customers, the more independent and permanent the custom. Besides numerous and various advertisements, I interest numerous and various readers looking out for employment, servants, sales, and purchasers, etc. etc. Advertisements act and react. They attract readers, promote circulation, and circulation attracts advertisements. The Daily Advertiser,