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nydus/A History of Advertising from the Earliest Times.Public
Page 196 of 1098
Table of Contents

CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.

How different from the puffing and pretentious announcements just given is the one of the same time which follows, as we read which we can hear the hum of the little country schoolroom, and see the master with his wig all awry, deep in snuff and study, the mistress keenly alive to the disposition of her girls, and the pupils of both sexes, as pupils are often even nowadays, intent upon anything but their lessons or work. London is forty miles away, and the coach is an object of wonder and admiration to the villagers, who look upon the pupils who have come from the great city with awe and reverence, while the master is supposed to diffuse learning from every pore in his body, and to scatter knowledge with every wave of his hand. The mistress is also an object of veneration, but her accomplishments are more within the ken of rustic folk, and she, good simple dame, who imagines her husband to be the most learned man in all the King, God bless him’s, dominions, delights to talk about the clergymen they have educated, and has been the principal cause of his inditing and publishing this notice:—

ABOUT forty miles from London is a schoolmaster has had such success with boys as there are almost forty ministers and schoolmasters that were his scholars. His wife also teaches girls lacemaking, plain work, raising paste, sauces, and cookery to a degree of exactness. His price is £10 or £11 the year, with a pair of sheets and one spoon, to be returned if desired; coaches and other conveniencies pass every day within half a mile of the house, and ’tis but an easy journey to or from London.

And with these proofs that the schoolmaster was very much abroad at the time, we will take leave of the seventeenth century.

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