CodalSearch this book — or all of Codal…⌘K
nydus/A History of Advertising from the Earliest Times.Public
Page 686 of 1098
Table of Contents

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

sudden Visitation, the late dreadful and surprising Conflagration, swallowed the Remainder, being two Parts of three, to the Value of three thousand Pounds and upward, in that unimaginable Deluge. Therefore, to repair in some Manner his so much commiserated Losses, by the Advice of so many his Patrons, Friends, and especially by the Incitations of his former Adventurers, he resolves, and hath already prepared, not only to reprint all his own former Editions, but others that are new, of equal Value, and like Estimation by their Embellishments, and never yet Published; with some remains of the first Impressions, Relics preserved in several Hands from the Fire; to set up a second standing Lottery, where such the Discrimination of Fortune shall be, that few or None shall return with a dissatisfying Chance. The whole Draught being of greater Advantage by much (to the Adventurers) than the former. And accordingly, after Publication, the Author opened his Office, where they might put in their first Encouragements (viz.) twenty Shillings, and twenty more at the reception of their Fortune, and also see those several magnificent Volumes, which their varied Fortune (none being bad) should present them.

4But the Author now finding more difficulty than he expected, since many of his Promisers (who also received great Store of Tickets to dispose of, towards promotion of his Business) though seeming well resolved and very willing, yet straining Courtesy not to go foremost in paying their monies, linger out, driving it off till near the time appointed for Drawing; which Dilatoriness: (since Despatch is the soul and life to his Proposal, his only Advantage a speedy Vendition:) and also observing how that a Money Dearth, a Silver Famine,

686