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nydus/A History of Advertising from the Earliest Times.Public
Page 952 of 1098
Table of Contents

CHAPTER XX. ADVERSARIA.

traveller: “Au Bon Diable,” “Eau Melisse des Carmes,” “Chocolat Ibled,” and “Old England British Tailors.” The “Piano Quatuor” is also everywhere typified by the picture of a gentleman with hideous long fingers and pointed nails stretching over the strings of four violins.

The theatres usually display their programmes on large columns specially constructed for the purpose, which are fixed about every two hundred yards along the principal Boulevards. As these bills are renewed nearly every day, this department alone must be very remunerative to the Government. No playbills are sold in the theatres, but many of the daily journals publish the programmes of all; and three papers, the Vert-Vert, the Orchestra, and the Entr’acte, are specially printed to serve as bills of the play. One peculiar circumstance connected with theatrical advertisements is worthy of notice. In each of those places of public convenience known to Parisians as “Les Colonnes Rambuteau,” some mysterious individual has for years pasted a little piece of paper announcing the drama at the Ambigu Comique and the principal performers therein. Here is an exact copy of the one appearing during the month of June of the present year (1874):—

anonymous announcement

*Mm Vannoy Mont-bars et Md. Ribeaucourt L’Amant de la Lune drame en 7

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