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Table of Contents

Cover
Title page(p. 1)
Copyright(p. 2)
Table of Contents(pp. 3-4)
PREFACE.(pp. 5-7)
CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.(pp. 8-30)
CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.(pp. 31-45)
CHAPTER III. ANCIENT FORMS OF ADVERTISING.(pp. 46-55)
CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.(pp. 56-73)
CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.(pp. 74-131)
CHAPTER VI. DEVELOPMENT OF ADVERTISING.(pp. 132-168)
CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.(pp. 169-196)
CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.(pp. 197-238)
CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.(pp. 239-278)
CHAPTER X. THE EDUCATION COMPLETED.(pp. 279-419)
CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.(pp. 420-512)
CHAPTER XII. SWINDLES AND HOAXES.(pp. 513-599)
CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.(pp. 600-611)
CHAPTER XIV. QUACKS AND IMPOSTORS.(pp. 612-662)
CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.(pp. 663-675)
CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.(pp. 676-762)
CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.(pp. 763-814)
CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.(pp. 815-887)
CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.(pp. 888-945)
CHAPTER XX. ADVERSARIA.(pp. 946-1063)
Facsimiles of newspaper pages transcribed in the text(pp. 1064-1078)
Notes(pp. 1079-1098)
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