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nydus/A History of Advertising from the Earliest Times.Public
Page 953 of 1098
Table of Contents

CHAPTER XX. ADVERSARIA.

tableaux de Paul de Kock. L’Ambigu Comique tous les soirs*

For years some unknown person has thus maybe gratuitously advertised the house in question, and his identity is one of the mysteries of Paris. Two well-known Parisian journalists, piqued by the eccentricity of the advertisement, lay in wait one whole night and day for the purpose of discovering its author, but their effort was fruitless. While on the subject of these colonnes, we may note the fact that their exteriors are covered with advertisements, the most conspicuous among them being the bill of fare of the “Dîner de Rocher,” a three-franc ordinary on the Boulevard Montmartre. The interior announcements are not of a nature for publication, and in that respect resemble kindred establishments this side the Channel. Next in importance to the hoardings and “spectacle” columns are the kiosques, in which the newspaper trade of Paris is chiefly carried on. The front is open, with the paper stall before it; but the remaining sides are of coloured glass, and each square contains an advertisement painted or stained upon it, generally in large letters. At night the light in the interior gives the kiosque a very gay and festive appearance. There are various minor methods of attracting

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