times, for ten times and upwards one franc per line, special notices three francs per line, editorial items five francs per line; Nation and Débats, four lines seventy-five centimes per line, advertisements above 150 lines fifty centimes per line, special notices two francs per line, editorial items three francs; Galignani’s Messenger, seventy-five centimes a line each time, one advertisement above 300 lines fifty centimes a line, editorial items three francs. Other papers were lower, some taking advertisements for from twenty-five to forty centimes, and charging from one franc to two francs a line for editorial items; but their circulation was very limited. What are called broadside advertisements were very frequent in Paris papers; they were very ugly affairs to the eye of an Englishman; set up in sprawling capitals, like a handbill, a single advertisement frequently covering half or the whole of a page of a newspaper. This style of advertisement obtains now, but under different principles. The Presse and the Siècle used to make more money than any of the other papers by means of advertisements; in the year 1847 the income of the Presse for its two advertising pages was 300,000 francs. The advertising of the Débats and Constitutionnel was also profitable.
Things have very